GMA leads nationwide TV ratings in August, based on Nielsen data

GMA Network scores nationwide leadership in August
Dominates across all day parts in viewer-rich Mega Manila and Urban Luzon

GMA Network (GMA) grabbed the nationwide TV ratings leadership in August on the back of its strong performance in the daytime blocks, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement.

For the period August 1 to 31 (August 25 to 31 based on overnight ratings), GMA triumphed over ABS-CBN in National Urban Television Audience Measurements (NUTAM) ratings with a 34.3 percent total day audience share, higher than ABS-CBN’s 33.7 percent and TV5’s 12.9 percent.

GMA bested ABS-CBN in the morning and afternoon blocks in NUTAM with 32.3 and 36.2 percent, respectively, higher than the latter’s 30.5 and 30.3 percent. GMA was ahead of TV5 across all day parts in NUTAM.

Likewise, GMA continued to dominate in viewer-rich Urban Luzon and Mega Manila, which respectively account for 76 and 59 percent of the total urban television households in the country.

Leading across all day parts, GMA recorded an average total day household share of 38.2 percent in Urban Luzon, outscoring ABS-CBN’s 29.8 percent by 8.4 points and TV5’s 12.2 percent by 26 points.

GMA also outnumbered ABS-CBN in the list of top performing programs in Urban Luzon with 18 out of 30 shows. Multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged as the most watched program in Urban Luzon.

More Kapuso programs also made it to the top 10 with primetime drama Anna Karenina, flagship newscast 24 Oras, drama anthology Magpakailanman, reality sitcom Pepito Manaloto: Ang Tunay na Kuwento, and GMA primetime dramas Mundo Mo’y Akin and My Husband’s Lover.

Likewise occupying top spots are Saturday night comedy program Vampire Ang Daddy Ko, comedy game show Celebrity Bluff, the country’s longest noontime show Eat Bulaga, and hard-hitting public affairs program Imbestigador.

The list also includes Sunday infotainment program Kap’s Amazing Stories, the country’s longest running comedy show Bubble Gang, afternoon soap Mga Basang Sisiw, child-friendly weekly series One Day Isang Araw, early noontime talk show The Ryzza Mae Show, and afternoon dramas Binoy Henyo and Maghihintay Pa Rin.

Owing to its winning performance across all timeblocks, GMA kept its stronghold over its bailiwick, Mega Manila, with a commanding 39.7 percent total day household audience share higher by 11.7 points than ABS-CBN’s 28 percent and by 26.8 points than TV5’s 12.9 percent.

More programs also made it to the list of top programs in Mega Manila numbering 20 out of 30.

Kapuso Mo, Jessica Soho continued its winning streak and held the number one spot followed by Anna Karenina, Magpakailanman, 24 Oras, Mundo Mo’y Akin, Pepito Manaloto: Ang Tunay na Kuwento, My Husband’s Lover, along with Celebrity Bluff and Vampire Ang Daddy Ko joining them in the top 10.

Completing the list are Eat Bulaga, Imbestigador, Bubble Gang, Kap’s Amazing Stories, Mga Basang Sisiw, The Innocent Man, One Day Isang Araw, The Ryzza Mae Show, Kapuso Movie Night, GMA Blockbusters, and Maghihintay Pa Rin.

24 Oras and Pepito Manaloto: Ang Tunay na Kuwento also landed in the top programs list in Urban Visayas.

GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.

In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media’s 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar’s sample size of 1,370. (30)


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